On May 10, XWP and our partner Siteimprove held a webinar for a number of enterprise clients explaining how building their website with WordPress could create a rich, user-centric experience and improve performance.
Gabriel Ponzanelli, Vice President Asia Pacific and Japan, Siteimprove, invited Amit Sion, CRO, XWP, and Leo Postovoit, Head of Partnerships and Product Strategy, XWP, to share their knowledge and expertise. Here are some of the key takeaways.
Who Are We?
XWP’s goal is to build a better web at enterprise scale. We create performance, world-class solutions for enterprise media and technology companies.
Siteimprove helps users take steps to achieve their digital potential, from growth to ownership and control over their website and anything in between.
What is WordPress?
So many things!
- A blogging platform.
- Great for static ‘brochure’ sites.
- Also works for dynamic content.
- Small sites…
- Large sites…
- Everything in between.
- Public sector sites (governments, schools, etc…)
- And nonprofits.
- And sometimes all of the above!
Regardless of WordPress’s capabilities, you might still have some concerns about managing your new CMS.
How do we make sure everything is up to date?
WordPress updates are simple! Themes and plugins, if properly maintained by the creators, are easy to install and usually work well with one another. If you’re at all concerned, an expert team can help take updates and general maintenance off your plate.
Isn’t WordPress insecure?
Isn’t everything? If a site, plugins, themes, are maintained properly, you’re mostly safe. If you keep a secure administrative panel, keep a secure password, and set up two-factor authentication, your site is a bank vault.
What about my existing tools?
WordPress is the world’s largest CMS. Chances are the tools you’re already using will work seamlessly with WordPress. In the unlikely event that that’s not the case, there’s a massive community of experts around the world who are ready to help.
Moving on to Enterprise
We work with some of the world’s largest publishers, media organizations, and technology companies, so we see a variety of challenges as we move through projects. While these problems are numerous, they’re usually pretty similar from site to site.
- Decades of technological and content debt.
Too much content or bloated code can drastically decrease a website’s speed. - Difficulty deploying features.
Some older CMSs are difficult to use, which makes improvements nearly impossible. - Speed and performance issues.
Website performance is key when it comes to publishers. - Maintenance issues.
A site can get too big for its own good, making it difficult to maintain and keep running smoothly. - Mobile friendliness.
Believe it or not, it’s 2021 and there are still websites out there that don’t run well on mobile devices, which can be devastating in a mobile-first environment. - Complex Workflows.
If your team can’t use your website, it’s not much good to anyone! - And so many more.
Fixes for these issues are as varied as the problems themselves, but we generally take a similar approach no matter what problems we’re tasked with solving.
- Understand User’s Needs
- Measure Satisfaction by Gauging Performance
- Adjust and Update over Time
Continuous maintenance and updates are some of the most important things you can do to keep your website running smoothly. After all, you’ve put so much into it, creating great workflows and improving performance, that you don’t want to let all of that work (and money!) go to waste.
Siteimprove is a tool that continually monitors your site for a variety of changes, from dips in performance to data privacy and changes in accessibility standards. Our team uses this tool to help monitor for improvements, and then implement fixes based on their reports. This frees up time within your organization to focus on what really matters: growth.
Stay tuned for updates on our presentation! We’ll be posting a link to the video soon, so you can see all the benefits that WordPress, XWP, and Siteimprove can offer your business.
